Introduction Artificial Intelligence (AI) has long been associated with advanced data analysis, automation, and problem-solving. However, recent developments in AI technology have unveiled a new dimension — empathy. AI is rapidly transforming into a powerful tool for creative professionals and designers, enabling them to tap into unprecedented levels of empathy…

The reality has something virtual and the virtuality has something real, the challenge is how could we benefit humanity. Experiential Design: People don’t consume branding, they participate on it. We need to change our sectorized mindset to understand the consumers, the customers, the gamers, the gen Z, the millennials as…

Because Brands Rule the World, Obviously — Welcome to the wild world of brand value, where names and logos possess the mystical power to sway consumer choices. Don’t underestimate the importance of brands; they’re not just pretty pictures. Take Apple, for example, the master of producing overpriced iPhones. Their brand value is like the golden ticket to…

“Whoever controls the media, controls the mind.” Jim Morrison A few days ago, I came across several articles that criticized the design of a pair of Puma sneakers that supposedly alluded to Hitler’s face. …

An entrepreneur story Preface: Passion kills Comfort At the start of summer 2009, in the southern hemisphere with tons of heat (and without the AC to deal with it), I received an unexpected email from the beloved Flor Picco, who at that time was the VP of branding for all…

Why should every logo have One Joke at a Time 3 letters & 2 sounds When I was a child, I bumped into 3 letters that put in a special order made a specific brand’s name. I began to conceive the corporate and institutional importance of logos ever since (though I still can’t put my finger on why.) It all…

Welcome • Bienvenido • Bienvenue • Bem vindo • 歡迎 • Benvenuto • добро пожаловать • ようこそ • ยินดีต้อนรับ — 2018 .

Considero que es natural que alguien de la talla de Dylan reciba este reconocimiento a una carrera plenamente poética, ética e impresionante. A veces pecamos de conservadores y las cosas van evolucionando, le tenemos miedo al cambio, le tenemos miedo a lo que no conocemos. …